What Is Monday

Everything You Need To Know About Monday.com

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So what is this Monday.com thing anyway?

When looking for answers to the question What is Monday, you will often find articles telling you that Monday.com is a Project Management Tool or that it's a CRM.  The reality is that Monday.com is NEITHER of these things out of the box.  Sure, you can build Monday.com into an amazing Project Management Tool or full featured CRM but it doesn't become either of these things without a lot of knowhow, experience and imagination.

The best I can explain Monday.com is like this; 

Monday.com is like Lego.  When you first look at your new Monday.com account, it looks like nothing more than just a collection of lots of simple colourful blocks that can be connected together.  But, just like Lego, with these simple colourful blocks and a bit of imagination and patience, you can build almost anything you can think of.

So, you can build an amazing Project Management Tool or CRM - but it's going to take time and it's going to take know-how.  (And if you don't have either of these, you are going to need money and an expert instead).

So, if it isn't really a PM Tool or CRM out of the box and requires a fair bit of effort to set up, why does anybody use it at all?  Why not just buy a ready-to-go-out-of-the-box CRM or PM Tool?  I'm glad you asked - read on for the answers to that question...

What is Monday dot com and what makes it so special?

If you don't lift the hood, Monday.com looks like nothing more than a simple - but admittedly very colourful - spreadsheet.  Sort of like a Christmasy version of Excel.  

Honestly, when I first looked into Monday.com a couple of years ago, I didn't look deeply enough and this is precisely what I thought.  

Because Monday.com is unlike any other software you have ever used before and is totally customisable, it's REALLY hard to define it and it takes a bit of playing with it before you "get it".  But trust me, once you do get it, you will be blown away by what this "simple colourful App" can do for you and your Small Biz.

Below are the key features that I think make Monday.com a uniquely powerful solution for managing your Small Business.  What is Monday dot com and what makes it so special?  Read on to find out...


Monday.com offers a huge range of native integrations with other market-leading Apps.  This means that you can pull data in from your time-tracking App or push data out from Monday to Mailchimp - finally your data is connected and easily accessible.

On top of this, you can connect any data in Monday to almost any other piece of data in Monday and you can even create/modify one piece of data based on another piece of data.  The possibilities this opens up for automations and time-saving are almost endless.  

Finally, you can make your data work for you rather than the other way around!

Find all the info you need in one place - quickly

Monday displays data mostly in boards comprised of columns and rows.  The default view of these "boards" shows all data at a glance for total transparency and the ultimate in search functionality.  (In fact, much of the time you don't even need to search - because the data you need is "right there").

You can also filter, sort, search and create any view you like for any user you like, allowing you to display the information exactly how you/the user would like to see it.

The ability to find and action data quickly in Monday.com is one of it's simplest and most basic-seeming features but it is unbelievable how powerful and transformative this functionality is for managing your Small Biz.

Powerful Custom Automations

Monday.com's Automations are incredibly powerful, customisable and totally transparent.

You can automate almost any aspect of your business processes and workflows with these automations.

And it is easy to see at a glance what automations are active for a given board and what these automations do (without having to open or edit them).

Build it as you go

(just like Lego)

Lego is a really good analogy for Monday.com.  Both are comprised of simple colourful blocks - but with them you can build almost anything!

One powerful benefit of this design is that is easy to tweak things as you go.  Meaning, you can continually fine tune your Monday.com build to polish it further and futher to your needs (or easily adapt to changes in how your business operates).

Just The Tip Of The Iceberg

Does this article answer your questions about what is Monday dot com?  I hope so...

There is SO much more that Monday.com can do for your Small Business, I simply don't have enough time or pixels to describe them all here.  

But hopefully this gives you some idea of how powerful Monday.com is and what a transformation it can offer both you and your Small Biz.

Everything Monday.com

On this page (which I will be updating regularly), you will find all the info you need to know about Monday.com.

Such as...

Free Resources & Tools

We get it.  We know what it's like to be a "Small Business on a Small Budget!".

Don't worry - we've got your back.

We have created (and will continue to create) a whole host of free tools and resources designed to help you get the most out of Monday.com.

If you would like to be updated whenever we add new Monday.com content, please sign up here.

Get Free Monday.com Stuff

Online Courses

We are working on a number of free and paid Monday.com Online Courses and will be launching very soon.

In the meantime, you can check out the courses currently available here.


Here at BotSquad we offer a whole host of 1-on-1 and Group Support options, some of which are free.  Check out the details here.


I have launched a private community, a place where Small Business Owners like you and me can chat, learn and give and receive support and knowledge.

To learn more about the Community, check out this page. 

Alternatively, just click on the pink chat icon with two speech bubbles in it that you will find in the bottom right corner of any page on this website.  This will open the community in a pop-up window that leaves this page open for you to come back to later.


I'm Patrick Fallon

And I am totally obsessed with Monday.com and helping small businesses save time, money and sanity with this amazing platform.  

I have spent I-don't-know-how-many-hours over the past years or so researching, testing and implementing the best Monday systems for both my own businesses and those of my clients.  

Now, I have made it my mission in life to help Small Biz Owners just like you to do the same.  And I have created quite an arsenal of secret weapons to help me (and you) achieve this lofty goal.

These include my Monday Consulting and Coaching services, and a whole host of free Online Courses and resources hosted on our MondayWiki Community-Powered Monday.com Knowledge Base...and if this isn't enough for you, we have some absolutely game-changing gizmos being released very soon...

As you can probably tell by now,I have some pretty big plans.  But if I'm going to pull half of them off, I'm going to need your help.  After all, both Apps and People work better together.

So, I would love it if you would join in the conversation over at our MondayWiki Community or roll up your sleeves and get your hands dirty with our App Database, Online Courses and other features.

Patrick Fallon,

Chief Bottle-Washer at BotSquad