C.R.M.s (AKA Customer Relationship Management Apps) are complex pieces of software that, when chosen, setup and used correctly, actually make running your Small Biz much simpler.  

The main advantage of using a CRM rather than a whole bunch of disconnected Apps is that CRMs give you the ability to link related data together.  Eg they might allow you to connect emails to a contact or deal/job, tasks to a contact or user, events to a lead etc.  

Typical "modules" featured in many CRMs include a contact database, leads/jobs/deals (often with a Pipeline or Workflow with associated tasks or even automations), calendar/calendar sync and email.  Some CRMs even include proposal and contract/Edocs features, web forms, website tracking and live chat etc.

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